TRAVEL AND TOURISM
Opening Doors for Your Future
A Media-Rich, Interactive DVD
or E-Learning Program

Travel and Tourism: Opening Doors for Your Future is a motivational training and recruiting program that introduces the world's largest industry to people who are about to enter the workforce. It explores the wonders of the world of Travel and Tourism: its history, its constant growth regardless of economic downturns, its importance in the world, its various sectors and how they work together and the many opportunities it offers who choose to make it their profession. It outlines the technical and people skills required to advance in position and income, expand personal horizons and have fun fulfilling people's dreams.

Produced in High Definition Television, it is a major update and expansion of our "World of Many Faces: An Introduction to the Profession of Travel and Tourism," in use around the world since 1994. It is suitable for projection in a classroom or auditorium or can be used by individuals on a laptop or personal computer. It can be used as-is or can be fully customized and branded to a region, country, industry sector, school or company, with additional modules and features. Contact Us for details

USEABLE AS:

• A short introductory course.

• An audio visual aid for teachers in an existing program.

• A "taste" of the travel and tourism industry for high school students.

• An outline for a semester of study.

• A self-paced introduction to Travel and Tourism as a career, available in libraries.

• A fully-customizable online recruiting tool.

SECTIONS:

1. The History of Travel
2. Travel and Tourism Today
3. How Tourism Works
4. Sustainable Tourism
5. Who Are The Customers?
6. Distribution: Connecting the Customer with the Experience
7. Marketing and Selling Travel
8. The Future
9. Travel and Tourism as a Profession

• ACADEMIC EDITION: A high definition DVD-based computer program suitable for projection in classrooms with interactive study questions and a customizable Powerpoint-compatible program which will allow a teacher/trainer to augment the program with individualized content. US$280/classroom/year. US$750 Site License per location.

• LIBRARY/PERSONAL EDITION: A standard, multi-chaptered DVD minus the interactive study questions and teaching aids. US$90 (contact us for volume pricing).
  

• E-LEARNING EDITION: A subscription to our online version.  Broadband connection required for videos, which are near high definition. Includes interactive testing. (Available Fall 2009)

CUSTOMIZED VERSIONS

• DMO/NTO, EDUCATION MINISTRY: Focus, visuals and information customized for the tourism industry of a specific destination. Can be used in secondary schools to motivate students to become a part of the industry.

• SECTOR: Focus, visuals and information customized for specific sectors such as MICE, airline, cruise, travel agent, or adventure and ecotourism.

• CORPORATE: Focus, visuals and information customized for a credit card company, hotel chain, cruise line, airline or other commercial brand.

For a demonstration. please register and go to the E-Learning Demo section.

AUTHOR AND PRESENTER

Russell Johnson, President of California-based Travelmedia Communications is an award-winning broadcaster, documentary producer, writer and former university journalism professor. During his 25-year career in the tourism industry, Johnson has winged his way to 58 countries, developing media projects and strategies and educational programs  for airlines, cruise lines, hotel chains, governments including Thailand, Nepal, Austria, the State of California, numerous CVBs and organizations such as UNDP, the Asian Development Bank and the Pacific Asia Travel Association. Johnson produced the "Jewels of the Mekong" marketing project in the 1990s and recently developed the communications package for the ADB's "Mekong Tourism Strategy." Johnson is also well known in the high tech industry. His "radio-station-in-a-box" invention is in use in communities and schools around the world and is featured in UNESCO’s guide to village radio. With de Alwis, Johnson developed the original "World of Many Faces" tourism education initiative.

CONCEPT BY:

Renton de Alwis, most recently head of Sri Lanka Tourism, is one of Asia’s best-known and respected tourism executives. With more than 30 years experience in tourism, business and communications management, he has been involved in marketing, promotion, conservation, human resource development, crisis management and information technology. His assignments have included Vice President Asia of the Pacific Asia Travel Association and CEO of the National Association of Travel Agents, Singapore. He has served as a Chief Technical Advisor and consultant with the UNDP, WTO, ADB, UNESCO, ILO and ESCAP in the ASEAN and SAARC countries, Greater Mekong countries and China. Renton has organized human resources conferences in Bali, Hong Kong and Vancouver and several training programs, including "World of Many Faces: An Introduction to the Profession of Travel and Tourism," the forerunner to this initiative.